Named one of the top “100 Brilliant Ideas” by Entrepreneur magazine and one of New York Magazine’s “Boom Brands,” Drybar is based on the simple concept of focusing on one thing and being the best at it. Drybar opened its first shop in Brentwood, California in 2010 and has grown to over 100 locations nationwide. The brand offers a full line of professional products & tools available at Sephora, Nordstrom, and select Ulta and Bloomingdale’s locations. Alli Webb, Founder of Drybar, was named one of the “100 Most Creative People in Business” by Fast Company, and has been featured on the Cosmo Power List by Cosmopolitan magazine, as well as the Fortune 40 Under 40 List. Alli is also the author of The New York Times best-selling book, “The Drybar Guide to Good Hair for All,” which was published in October of 2016.